Best Practices: Text


If you’re going to play Web Designer, it’s important that you learn the ropes. Copy should be both compelling and good looking on the page. Check back to this guide regularly as we continue to add new best practices!




Try to match the styles that we established when we set up your website. To learn what that style is, simply look at the text around the site.

Notice when the text aligned to the left, center, or right.

Notice how we used the Headings (Heading 1, 2, and 3). Make note of which Heading is used for titles, short descriptions, sentences, etc. Use the Headings in the same ways.

Spaced Letters

Related to the “Styling” tip — Never used Headings with widely spaced letters for sentences. This is a bad reading experience.

Save widely-spaced lettering for short, few-word descriptions / statements.

Avoid using punctuation with widely spaces letters because it rarely looks right, which kills the modern cleanliness of the style.

Giant Letters

Related to the “Styling” tip — Use your giant Headings (typically set as Heading 1) for titles or very short statements.

Don’t use it for long sentences. This has been proven to be exhausting to the reader, and it might run off the screen on mobile devices.



Text should never stretch all the way across the screen. This is a horrible reading experience, especially for those with large desktop computer monitors.

Text boxes should not exceed ½ (roughly) of your desktop screen’s width. When text extends too far across the screen, it causes reading fatigue and frustration because readers will often lose their place.

Text boxes can be too narrow as well. Stick to a ½ or ⅓ screen width.

If you want people to read your entire post, you must take this user experience rule into consideration.

Call to Actions

Make them interesting and relatable. Show some personality. Tell them why they need what you’re selling.

Avoid adding in useless words like “now” and “today.” For example, “Schedule a consultation today!” The word “today” is just clutter, because the sentence works without it. Kill it. Kill it with fire.

Not all call-to-actions needs to have exclamation points at the end.