How To Add A Podcast

 
brdg-onthebrdg-squarespace-web-design-guide-adding-podcasts.jpg

How to Add Podcast Episodes

Your podcast episodes will live inside of blogs as audio files. Your process will be exactly like our guide on How to Add Blogs with an addition of featuring an audio file. The following steps will largely copy those of that section.

  1. Log in at account.squarespace.com

  2. Select your website.

  3. In the menu on the left, select Pages.

  4. Find your podcast section in the page list. Its title may be different from “Podcast” (maybe you chose “The Show” or “Episodes”), but it’s always represented by the lowercase “a” icon. Click on it.

  5. Click the + (plus) sign to start a new post.

  6. Choose a title.

    It should be simple, truthful to the content, and clearly states the purpose of its existence. It should tell the reader what they might gain by giving the blog post their time.

    Tip: The most effective blog titles / formats are the numbered lists! Like “12 Must-Haves in Your Pantry.” Lists break up big chunks of text and make it easier and more enjoyable for visitors to read.

  7. Hover your mouse around the left side of the text block that says “Write here” until a dark horizontal line appears.

  8. Click on the line’s rounded marker on the left. A menu will appear.

  9. Choose the spacer block.

  10. Create another.

  11. Drag the spacers to either side of the text box. One spacer to the left and one to the right.

  12. With both spacers in their place, you now need to resize their widths.

    Grab the inner edge of the spacer (“inner” meaning the edge that’s touching the text box) and drag it toward the outer edge of the frame. Then, pull the edge back in 1 click.

    Why This Matters: Text boxes should not exceed ½ (roughly) of your desktop screen’s width. When text extends too far across the screen, it causes reading fatigue and frustration because readers will often lose their place. If you want people to read your entire post, you must take this user experience rule into consideration. Text boxes can be too narrow as well. Stick to a ½ or ⅓ screen width.

  13. Add your text.

    You can either write your post in a text editor like Google Docs beforehand or write it directly in the Squarespace blog editor and save it as a Draft until you’re ready to post. Squarespace has a mobile Blog app for you to write on the go.

  14. When applicable, change the font styling of list items or section titles by choosing Header 2 or 3 (whichever looks best for your website).

  15. Add in photos to make your post more interesting or details like lines to help break up big sections of text. Please review our Best Practices for Images.

  16. Scroll to the place where you want the audio file to live. Some choose the bottom of the blog, some choose the top.

  17. Hover your mouse over the left side of the area that you want to add the audio file until a dark horizontal line appears.

  18. Click on the line’s rounded marker on the left. A menu will appear.

  19. Choose the audio block.

  20. Add the audio file. You can either upload the file or link to it from an external site.

  21. Write the title. You can decide whether or not you number the episodes.

    Numbered Examples:
    “04 - New Restaurants to Watch This Season”
    “Episode 11 - Our Top 5 TV Shows”

  22. For Author, put the name of your Podcast Show, as opposed to your name.

  23. Click on the Podcasting tab and complete all of the fields.

  24. Click Apply at the bottom.

  25. Now that you’ve returned to the main blog editing window, choose a Category in the bottom left.

    Categories shouldn’t be terribly specific to the post. They should be general enough to group many of your blog posts together.

  26. Add in Keywords. Write as many relevant words as you can think up for this specific post. This is to help people discover the post when they’re searching for something like it.

  27. Click on the Options Tab in the blog editor window.

  28. Add a Thumbnail Image.

    If you don’t have one, Squarespace does offer a free stock image search (click “Search for Image”).

  29. Write an Excerpt.

    Typically, a strong single sentence is perfect for this. It should say something different than the title.

  30. Click Save & Publish.

 
itunes-connect-2.jpg

How To Launch A New Podcast

If your podcast is brand spankin’ new and you’ve hired us to help you set up the pages on your site, we’ll need your help connecting it.

Here’s how to get your Apple Podcast account setup:

  1. Log in to Apple Podcasts with the Apple ID you want associated with your podcast. You may not want to use your existing personal Apple ID and, instead, create a new one that’s strictly for business.

    Log in here: https://itunesconnect.apple.com/login

  2. Paste in your RSS link.

    Your RSS link is constructed like this:  your domain name + the slug + ?format=rss

    Example: https://www.onthebrdg.com/podcast/?format=rss

    A “slug” is the backslash + page name that follows your website. In the above example, “/podcast” is the slug. Your website’s slug is whatever your podcast page is titled.

  3. Click Validate.

  4. Review everything on the screen before hitting Submit.