Christine of Ivy + Ink Photography is a dynamic, unique, and warm person, and it was important that her website reflects that. This new site needed to have more energy and personality and display her new style with lots and lots of big big images. Her past work had a color palette that differs from the one she’s focused on now, so we created a moodboard to help sell her signature style.
Sidenote: One might think that a set color palette would limit the amount of work a photographer could bring in, but it’s actually the opposite! Niches can really boost sales. Business owners sometimes get scared of the word “niche” because they think it implies “tiny audience,” but it really means “specific audience.” And specificity is KING. People like to know what they’re getting into, especially when they’re handing over a lot of money. Clearly displaying what can be expected helps eliminate the fear that customers often feel with service providers who offer a broad range (of whatever it is they sell).
In addition to design, we were hired to write all of the copy for the site as well as the first blog post. She wanted a mix of inspirational bits and humor / weirdness.
Working with a business that comes with gorgeous imagery is always a great experience.