Akioni’s

Catering
Orange County, CA

Huzzah! Akioni’s Catering now has a fresh new website that better represents the high quality of his service and actually works FOR him. (Your website should be more than beautiful — it should perform a function that makes your day easier, much like an assistant.) 

The new website is a place that Aki can send clients to see inspiration, plan their menu, determine their budget, and submit information about their event. All of these things would have had to be done over the phone or email without the website.

Take a look at this simple and tasty site — and, if you live in Southern California, you should absolutely have sushi catered to your next event! (Why have we never considered sushi for parties before this?? All those nights of resorting to pizza. So basic!)

We also did a recreation of the logo to give it clean lines and symmetry.

 
 

Outlier

Education
Brooklyn, NY

From the creator of MasterClass comes a powerful new way to get a college education. They've developed the world's best classes, taught by some of the most celebrated educators in the world. They use the active learning method to help students actually visualize, understand, and enjoy the material.

We built the landing page for the alpha launch of the first course, at Outlier.org. 

This is the first dark themed site we’ve put out, and we think it looks pretty dang classy.

 
 

Ivy+Ink

Photography
Moberly, MO

Christine of Ivy + Ink Photography is a dynamic, unique, and warm person, and it was important that her website reflects that. This new site needed to have more energy and personality and display her new style with lots and lots of big big images. Her past work had a color palette that differs from the one she’s focused on now, so we created a moodboard to help sell her signature style.

Sidenote: One might think that a set color palette would limit the amount of work a photographer could bring in, but it’s actually the opposite! Niches can really boost sales. Business owners sometimes get scared of the word “niche” because they think it implies “tiny audience,” but it really means “specific audience.” And specificity is KING. People like to know what they’re getting into, especially when they’re handing over a lot of money. Clearly displaying what can be expected helps eliminate the fear that customers often feel with service providers who offer a broad range (of whatever it is they sell).

In addition to design, we were hired to write all of the copy for the site as well as the first blog post. She wanted a mix of inspirational bits and humor / weirdness.

Working with a business that comes with gorgeous imagery is always a great experience.

 
 

Villa
Filomena

Event Venue
Milwaukee, WI

Villa Filomena is a fabulous historic mansion in downtown Milwaukee WI. The home was transformed into an event venue that’s unlike anything else in the city!

Our favorite characteristic is the exterior that is completely covered in lush vines, which really sets it apart from other historic homes. In our eyes, the plants sort of represent this fresh force of life that revitalizes the old structure. The contrast / balance is very interesting. And when you’re out in the Garden Terrace, the greenery really makes the space feel like fantasy.

We begin the site by setting the stage and giving the visitor the feeling one would have when walking up to this big, beautiful, lush mansion. We chose images that focused in on interesting details. Then, to spark a little delight, we peppered in artistic leafy details. We primarily used watercolor leaves, but on occasion, we would throw in these really modern gold leaves. It felt like the right thing to do to match the vibrant personality they wanted to see in the copy, which we helped write.

Even though we only had access to wedding image galleries, we didn’t want this new site to be as wedding-heavy as the last one was, because they offer the space to many other types of events. The homepage is especially neutral, to avoid deterring anyone from considering it for their private event.

History doesn’t have to be stuffy, dusty, and roped off. History can and should be experienced and cherished – which is exactly what happens at Villa Filomena!

 
 

NTRL

Nutritional Supplements
Portland, OR

NTRL Nutrition provides nutrition and fitness services alongside a line of plant-based supplements, which were designed to give those with allergies (dairy, gluten, soy, etc) a product that they can finally take. They do this by trying to reflect what’s found in nature.

We paired their creative direction with vibrant gradients to represent the energy they want to inspire (internally) and provide through the use of their supplements (externally). The colors also have a techy feel, which can represent the advanced scientific research behind their products and services.

The concept of reflecting nature is what triggered the mirror shard idea. It paired nicely with the geometric and abstract art style that was requested by the client.

The other request was to use dynamic photography of nature, to match their messaging strategy of living a life of authenticity, meaningful experiences, adventure, and conquered challenges.

For the website, we swapped out all of the blue that was there for a green theme to match the focus on the Protein product. We’ve been doing green for their trade show setup and marketing materials.

New colors, new fonts, header imagery was changed from stock to unique, content was moved around, the geometric symbols from the packaging were incorporated into the site, and we added in some motivational statements with the vibrant gradient.

 
 

Abigail
Kathleen

Photography
Milwaukee, WI

Abigail Kathleen Photography captures the most beautiful and human moments with a moody and romantic artistic style. In our quick, 1-day refresh, our focus was on really selling that.

The original website had a beautiful background color that matched the richness of the work's color palette, but we wanted to bring in some light and contrast to excite the eye as it made its way down each page.

What we aimed to solve: Being an artist and a business owner is a jam packed life. It can be a pain in the booty to constantly update a website with new portfolio work.

So we applied 2 efficiency solutions.

1. Because Abigail Kathleen maintains a consistent style, we thought it'd be great to include a moodboard that sells her taste and creative direction for her. The moodboard acting as a product that can be bought.

2. If you have to be selective with your time, it's more valuable to update your social media galleries than the ones on your website because that's where the people are. Instead of doing double the work, we got rid of the website gallery and added her Instagram stream, which she frequently updates.

 
 

Sparkly

House Cleaning
Las Vegas, NV

Sparkly House Cleaning is a really awesome, modern cleaning company that’s run by two of the coolest people on earth. They serve Milwaukee WI, Las Vegas NV, and Nashville TN.

Their former website had a lot of color and personality, but it was time for a refresh. In addition to changing the style, we reorganized all of the pages and blogs to produce better experiences and SEO results.

The Careers page was a big focus for us. The old page was mostly an application form. It lacked the necessary sales pitch to the potential hire, who would love to know what they’re getting involved in. This new page not only helps attract applicants, but it gives some transparency to customers who can now learn about the process and attention to detail.

We lightened up their existing color palette of blue, pink, and yellow for a fresher feel. We wanted the site to keep its personality, but we wanted to do it with less visual clutter so that the viewer feels a sense of cleanliness.

Outside of the house cleaning, what Sparkly really sells is FREEDOM. They’re clearing the customer’s schedule for some delicious me-time. At the top of the homepage is a scrolling list of everything the customer can spend their day doing instead of cleaning their home. This message is scattered across the site as well as the print materials we also created.

The other delightful elements we brought in were a series of lined icons with splotches of interesting colors behind them. The icons were an opportunity to bring in a little randomness and some organic shapes to an otherwise structured site.

 
 

JCW

Accounting
Milwaukee, WI

JCW Tax + Accounting continues to be voted “Best of Milwaukee,” so it was important that he have a website that fit that image a bit better.

We reimagined the existing content by adding new imagery and playing with layouts and whitespace to break up the walls of text. We mentioned the awards in multiple places and peppered in testimonials all around the pages to really show that he’s valued and the right choice to make. Testimonials don’t always need to live in one place. Sometimes they can be spread around to add warmth and personality, especially when the content is a little dense.

He first came to us wanting a few changes made to the existing site, but we knew that we could make better use of his budget by doing a total rebuild on Squarespace instead.

This was a simple and quick project that resulted in a huge change!

 
 

Blizzard

Technology
Irvine, CA

This logo was designed last year for an internal team at Blizzard Entertainment, creators of several internationally popular video games, such as World of Warcraft, Starcraft, Diablo, and Overwatch. This is NOT a logo that is associated with a new product. This design serves a cultural purpose within the company.

They were seeking a logo that could be used for internal communications and team swag. They wanted the design to match these keywords: Technology, Computer Science, Circuitry, Future, Science, Minimal, Clean, Clear, and Matrix.

We presented a few directions before determining a favorite. The focus was on finding the right “0.” Multiple variations of the final logo were also delivered, whether or not they will ever use them.

Feeling a sense of belonging is crucial for life satisfaction — and creating a team identity and merchandise do make a difference. We hope the use of this work unites the team and is worn with pride!

 
 

Blazing
Sun

Catering
Bishop, CA

Blazing Sun is a mobile food booth and full service catering company that’s grilling up a fresh take on barbecue in California’s eastern Sierra Nevada region.

For the new logo, we played with dozens of shapes that represent the sun, a grill, and the area. We love that the client’s favorite option is in the minimalist and symbolic realm with an ancient desert vibe.

When we design logos, we try out literal and abstract designs. We even create designs that we know won’t work, because they might lead us to new ideas. It’s important to actually see them in front of you, instead of just imagine them.

To avoid decision paralysis, we always narrow down our experiments and present just a few favorites.

After Blazing Sun chose the spark symbol, they asked to see some shape variation around the logo. Their piece of the country’s Southwest (Bishop, CA) is largely defined by its mountain range. So, instead of just the expected sun arches, we threw in a mountain shape, which ended up being the client’s favorite.

The primary logo is the lone spark, and it can be displayed in any of the 4 arrangements shown on the “New Options” image. We don’t believe that all logos need to be restricted to just 1 view.

 
 

David
Charles

Event Production
Milwaukee, WI

Through creativity, thoughtfulness, and attention to detail, David Charles Productions creates some of the most beautiful events and weddings.

We took a look at the other event planning and inspiration sites that clients would be browsing while working with David Charles Productions … The Knot, WeddingWire, Instagram, Pinterest… You see brighter colors, whitespace, and round shapes / edges. We wanted the branding and website to feel like a piece that fits into the same puzzle of the event planning experience.

Local competitors all had very dark, heavy themed websites, which is not what you’d think of for a wedding or an exciting event. The previous DCP site was brighter than the competitors, which was in the right direction. We wanted to show off bigger visuals and bring in some smooth / softness by adding more whitespace and dialing back the font weight.

Part of this client feature is an example of our Font and Color Selection service (typically used for website cosmetics) being used for a simple logo redesign. The specific styling of “DCP” was requested by the client. After creating it, we matched it with a font that shared its shape for the full “David Charles Productions” version of the logo.

The color blue was requested, so we paired a light, vibrant blue with a medium, matured blue. Creating a gradient with them brought in some energy, which is what an event production team does to an event. We’d like for this gradient to appear in more places as we continue to expand the site and develop marketing materials.

 
 

Redwood

Rehabilitation
Vancouver, WA

Redwood Recovery Center is an addiction and trauma center focused on freedom from drugs, alcohol, and suffering. They wanted a logo that was ownable and represented hope, the path forward, and the Pacific Northwestern setting they were in.

The main shape within the logo is a mountain with a horizon line - Representing the new life (horizon) that awaits them beyond the great challenge (mountain). We duplicated this icon to form an abstract tree (redwood). As a bonus, the triangles also give the appearance of arrows pointing upward, which can symbolize the act of rising above temptation.

The quote “We rise by lifting others” ties the arrows to the crucial sponsorship component to recovery. We then encased it all in a circle, which is a prominent symbol in recovery that denotes unity.

Most of the time, you see logos existing in only one form. For Redwood, the mountain + horizon icon can be used in a number of ways, outside of the tree. In this series of images, we show a few examples of experimentation. It can become a pattern, it can form a new shape, it can be featured in a more detailed graphic, etc.

 
 

BRDG

Business Development
Naples, FL

Every business knows how it goes… Your own website, branding, or other improvements take a back seat to client work. It’s been a wildly busy year since we launched, so we had to stick with the bare minimum for quite a while. But our new logo and visual direction has arrived!

We wanted an icon that represented our mission, our actions, and the meaning behind our name. (You can read more about what BRDG means on the About page of our website, down in the “If You Care” section.)

Our new icon is multi-layered, representing The Challenge (Where You Are Now), The Direction (Where You Want to Go), and The Achievement (How We’ll Get You There) stages of progress.

We never wanted to just provide websites, marketing, and coaching, we wanted to provide an IDENTITY. We imagined that by gaining the materials you need to thrive in your career, you could transform into the action-taking, independent, optimistic, and unstoppable type of person we love being around and supporting. The icon is a symbol for the never-ending journey of progress. It’s a reminder, a compass, a commitment, and a badge to be earned.

We knew we wanted to use gold on our stationery and other products, so we went with teal as our second color, because teal and orange/gold is one of the most appealing color combinations to the human eye. When we launched, we defaulted to the most overused color combo ever - blue and green - because it was easy and did its job. But no more! We’re swapping everything out.